ACMI industry: The pulse of media, tech, and content creation in Africa and beyond

When we talk about the ACMI industry, the Australian Centre for the Moving Image, now a global term for media, film, and digital content ecosystems. Also known as audiovisual media industry, it’s not just about movies and TV—it’s the whole machine behind how stories are made, shared, and consumed today. From Nigeria’s booming film scene to Kenya’s rising digital creators, the ACMI industry is reshaping how Africa tells its own stories—and the world listens.

This isn’t just Hollywood or Netflix. It’s the tech behind Xiaomi’s dual-screen phones pushing new ways to watch content. It’s the rise of streaming platforms that let a filmmaker in Lagos reach viewers in Cape Town without a single film reel. It’s the 120 Lagos teachers trained by NBA Africa to use basketball as a storytelling tool in schools. It’s Idris Elba starring in a nuclear thriller that sparks global debate after its Venice premiere. The ACMI industry connects cameras, code, culture, and crowds—and it’s growing faster than most realize.

You’ll find real stories here: Morocco’s U-20 team winning the World Cup and sparking national pride through viral clips. Ukraine playing Iceland in Warsaw because their home stadium is unsafe. Cameroon pulling a Levante star into their World Cup squad. These aren’t just sports headlines—they’re content events. They’re moments that get turned into clips, memes, documentaries, and news cycles. The ACMI industry doesn’t just report on these moments—it fuels them.

And it’s not just about entertainment. It’s about power. When Nigeria’s government blames politics, not talent, for refinery failures, that’s a story being shaped by media. When WHO declares mental health a human right, the message spreads because of how it’s packaged, shared, and amplified. The ACMI industry is where truth gets framed, where narratives win or lose, and where the next big thing—whether it’s a new app, a viral match, or a film that changes a nation’s view of itself—is born.

Below, you’ll find real articles that show the ACMI industry in action: from film premieres and tech launches to sports moments that became global content. No fluff. No filler. Just the stories that matter to the people making, sharing, and watching it all.