How to Get Juventus Tickets for the Atalanta Clash – All Sale Details Inside

Ticket sales phases and member priority
Juventus has rolled out a multi‑stage ticketing system for the Serie A showdown against Atalanta. The first window opens on August 25 at 12:00 pm and is reserved exclusively for three membership tiers – J1897, BLACK&WHITE and STADIUM MEMBER. Those fans can grab up to four seats each (one for themselves plus three for fellow supporters in the same sales batch). The club urges members to pick the most suitable plan early, because the earliest access guarantees the best view of the 41,507‑seat arena.
Two days later, on August 27 at noon, the doors open to the general public. However, residents of the Bergamo province face an extra hurdle: they must own a valid Juventus Card to purchase a ticket. Juventus says the rule helps keep crowds manageable and reduces security risks for a match that often draws passionate supporters from both sides of the Po River.
Pricing, discounts and premium experiences
Ticket prices vary widely depending on where you sit. The cheapest spots start around $93, while the average price hovers near $414. Premium and VIP sections sit at the top end of the scale, bundling luxury hospitality, dedicated entry points, gourmet catering and exclusive merchandise.
For families, the club has introduced a junior tier. Members buying during their priority phase can snag tickets for children under 14 at a 50% discount. The same member‑only window lets fans purchase seats for the JUNIOR and YOUNG MEMBER categories, ensuring that youngsters can enjoy the match without breaking the bank.
- J1897, BLACK&WHITE, STADIUM MEMBER – priority access from Aug 25, up to four tickets each.
- Public sales – start Aug 27, with Bergamo fans needing a Juventus Card.
- Junior discount – 50 % off for fans under 14, available during member phases.
- VIP hospitality – private lounges, premium catering, on‑field view options.
- Online seat‑map – interactive tool to pick exact seats before checkout.
The official Juventus ticket shop hosts an interactive seating map that lets buyers see which blocks are still free, compare price bands and lock in their choice with a few clicks. Throughout the process, the club emphasizes fairness: each member can only buy four tickets per phase, preventing bulk purchases that could push prices up on the secondary market.Beyond the numbers, the Atalanta fixture is a marquee clash in the 2025‑2026 Serie A calendar. Both clubs have been pushing for European spots, and a win for Juventus could solidify their push for a top‑four finish. Fans know they’ll be watching a tactical battle between Massimiliano Allegri’s disciplined setup and Gian Piero Gasperini’s attacking flair.
All these sales rules, discounts and hospitality options reflect Juventus’ effort to balance demand, reward loyal supporters and keep the stadium atmosphere safe and vibrant. Whether you’re a die‑hard fan, a family looking for a fun day out, or a corporate group after a premium experience, the ticketing system is designed to give everyone a clear path to the seats they want for the September 27 match.